Paid Search · London

Ads that pay
for themselves.

No obligation. Usually replies within 1 business day.

Impressions → Clicks → Conversions
GOOGLE ADSMICROSOFT ADSGA4GTMLOOKER STUDIOPOWER BI
01

Direct access — you work with me, not a rotating account team.

02

Transparent reporting — dashboards built to be read, not just delivered.

03

Month-to-month — no long contracts required to see if this works.

Tuhin Khan

Six-plus years running Google Ads and Microsoft Ads for lead-gen and e-commerce brands, agency-side and direct. I also run Helpbit247, a moving business — so every recommendation gets tested against a real cost-per-lead.

  • Based inLondon, UK
  • FocusGoogle Ads · Microsoft Ads
  • StackGA4 · GTM · Looker Studio · Power BI
  • CurrentlyMSc Digital Marketing
Worldwide network — one point of contact

Where I'm most useful

  • 01

    Account audits & rebuilds

    Structure, tracking, and match types checked before a bid changes.

  • 02

    Google & Microsoft Ads management

    RSAs, audiences, geo logic, budget pacing, negative keywords.

  • 03

    Tracking & reporting

    GA4, GTM, and dashboards built around the numbers that matter.

Searching for what actually converts

A sample of accounts I've worked on

Some names are shared with permission; others are described without identifying details.

A handful of the accounts on file
Photography · Paris

The Creative Site

Search rebuilt around session-type intent tiers, with geo-targeting for a worldwide, trip-planning audience.

SearchRSA copyGeo-targeting
Moving services · London

Helpbit247

My own business — a local lead-gen account run end to end against a real cost-per-lead.

Local SearchLead genOwner-operated
E-commerce · UK — anonymized

Multi-category retailer

Search and Shopping across a wide catalogue, budget rebuilt around margin over raw revenue.

ShoppingSearchBudget pacing
B2B SaaS — anonymized

Enterprise lead generation

Multi-market Search for a longer buying cycle, tracking rebuilt around lead quality.

B2BMulti-marketLead quality

Built for a worldwide audience

The Creative Site, a Paris photography studio, needed to reach someone already at the Trocadéro — and someone six months out, still deciding.

Client · Photography, Paris

Intent tiers built around how people plan a trip

Campaigns split by session type — couple, proposal, family, solo — each with RSAs and sitelinks written from the landing page's real selling points.

The decision that moved the needle

Geo-targeting set to "Presence or Interest," reaching tourists in Paris and researchers abroad, months ahead of the trip.

Performance metrics are client-confidential — figures describe the build, not billed results.

Session-type performance, at a glance

Straight talk, from people who've paid the invoices

"
Add a real quote here from a client about clarity, responsiveness, or results — specific beats generic.
— Client name, Role · Company
"
Add a second quote here — ideally one that speaks to a different strength, like communication or turnaround time.
— Client name, Role · Company

Placeholder slots — replace with two or three real client quotes before publishing. Specific, named testimonials convert far better than generic praise.

Questions people usually ask first

What's the minimum ad spend you work with? Q

There isn't a hard floor, but accounts under roughly £1,500–£2,000/month rarely generate enough data for the platforms to optimize well — I'll tell you honestly if that's the case on the audit call.

Do you require long-term contracts? Q

No. Engagements run month-to-month. If the account isn't earning its keep, you shouldn't be locked in to keep paying for it.

How soon will I see results? Q

Structural fixes (tracking, account architecture) usually show up within the first two to four weeks. Meaningful performance shifts typically take a full learning cycle — six to eight weeks — especially on Smart Bidding.

Do you work with agencies, or only direct clients? Q

Both. I've run accounts inside agency teams and directly with founders and marketing leads — happy to slot into either setup.

What happens on the free audit call? Q

Twenty minutes, no slides. I'll ask what's not working, take a look at the account if you're comfortable sharing access, and tell you plainly whether — and how — I think it can improve.

Let's find out what your account is leaving on the table.

Book a call

Pick a slot — no back-and-forth over email.

Replace YOUR-CALENDLY-USERNAME with your real Calendly link.

Get a free account audit

A short, honest look at what's working and what isn't — no pitch, no obligation.

No spam, ever. Replace YOUR_FORM_ID with a real Formspree (or similar) endpoint.

hello@tuhinkhan.com LinkedIn helpbit247.com