The property listing market in Orlando is highly competitive, with dozens of agents and listing businesses competing for the same local buyers and sellers.
Our client, a property listing company based in Orlando, approached Ranklee with one clear goal:

“We need more qualified property inquiries — not just website traffic.”

They were already running Google Ads, but the campaigns weren’t converting. The client was spending money but getting few serious buyers or sellers in return.

Challenges

Before working with us, the business struggled with:

• High ad spend but very few qualified leads

• Poor keyword targeting — too many generic search terms

• Landing pages not optimized for conversions

• Weak tracking setup (no clear data on lead quality)

• Competition from larger real estate agencies with bigger budgets

They needed a strategy that could generate consistent, local leads and make every ad dollar count.

Our Google Ads Strategy for Property Listing Businesses

At Ranklee, we built a tailored Google Ads plan that focused on local targeting, high-intent keywords, and a conversion-optimized user journey.

1. Focused Local Targeting (Orlando Metro Area)

Real estate is a hyper-local business, so we started by refining the geographic targeting:

• Targeted only Orlando and nearby ZIP codes where the client’s listings were active

• Excluded irrelevant neighboring cities to eliminate wasted clicks

• Added location extensions so users could easily find the client’s office

• Used call tracking to measure high-intent phone inquiries

This ensured every impression came from a potential buyer or seller in Orlando.

2. High-Intent Keyword Strategy

Generic keywords like “homes for sale” or “real estate agent” were too broad.
We replaced them with transaction-focused and location-based search terms such as:

• “buy home in Orlando”

• “sell my property Orlando”

• “real estate listings near me”

• “homes for sale Orlando FL”

• “list my house Orlando”

We also added negative keywords like “free listings,” “jobs,” and “rentals” to prevent wasted clicks from irrelevant traffic.

3. Conversion-Focused Landing Page Design

A great ad is useless without a landing page that converts. We created a new landing page tailored for real estate inquiries:

• Highlighted featured listings with high-quality images

• Added clear call-to-action buttons like “Get a Free Property Valuation” and “View Available Homes”

• Included trust signals — Google reviews, client testimonials, and years of local experience

• Optimized for mobile users, since 70% of property searches came from phones

• Added lead form tracking integrated with Google Ads conversions

The new page made it quick and simple for visitors to submit their details.

4. Smart Bidding & Ad Optimization

We used Maximize Conversions bidding initially, then shifted to Target CPA once enough data was collected.

Our optimization process included:

• Increasing bids on top-performing ZIP codes

• Pausing underperforming ads and reallocating budget to higher ROI areas

• Testing different ad headlines emphasizing “Local Experts” and “Fast Property Sale”

• Running ads during peak browsing hours (evenings and weekends)

This helped maintain a steady flow of quality leads without overspending.

5. Ongoing Optimization and Lead Tracking

After launching the campaign, our team continued to optimize every week.
We analyzed real search term reports, call logs, and form submissions to filter and enhance lead quality.

Actions taken:

• Added new negative keywords weekly

• Tested new ad creatives for different property types (residential vs. commercial)

• Adjusted bids based on performance by device and time of day

• Regularly reviewed form submissions to ensure lead quality remained high

 

Key Takeaways for Property Listing Businesses

If you’re in the real estate or property listing industry, here’s what this campaign shows:

✅ Local targeting is everything — reach people in your actual service areas.
✅ High-intent keywords outperform generic ones.
✅ A conversion-focused landing page can double your lead volume.
✅ Keep optimizing — weekly reviews help maintain quality and lower costs.
✅ Track every call and form submission — data drives better decisions.

Google Ads can be extremely effective for property listing and real estate businesses — but only when strategy, targeting, and tracking work together.

At Ranklee, we create data-driven ad campaigns that help real estate businesses like yours attract qualified buyers and sellers, not just clicks.