The auto repair industry is one of the most competitive local markets — and windshield repair services are no exception.
Our client, a windshield repair company based in Illinois, approached Ranklee with a goal:

“We want more quality calls and leads — without increasing our ad budget.”

They were already running Google Ads, but the results weren’t meeting expectations.

Challenges

After reviewing their account, we identified several key issues:

• High competition in the local area

• Ads not reaching the right audience

• Landing page not converting clicks into calls

• Budget wasted on irrelevant search terms

They needed a campaign that focused on qualified local leads, not just traffic.

Our Google Ads Strategy for Windshield Repair Services

We developed a localized and conversion-driven Google Ads strategy to help the client attract more calls and leads within their target service area.

1. Local & High-Intent Keyword Targeting

We built a strong keyword structure to reach people ready to book a repair:

• Added geo-based keywords like “windshield repair near me” and “auto glass repair Illinois”

• Focused on high-intent phrases such as “mobile windshield replacement” and “same-day windshield repair”

• Implemented a negative keyword list to block irrelevant clicks (like “DIY,” “free,” or “jobs”)

This approach improved lead quality and reduced wasted ad spend.

2. Landing Page Optimization

A high-converting landing page is crucial for turning clicks into real customers. We made several updates:

• Fully mobile-optimized design for users searching on phones

• Improved page speed for faster loading

• Added clear and visible CTAs (“Call Now” and “Get a Free Quote”)

• Included authentic customer reviews, Google ratings, and real work images

The goal was simple — make it easy for visitors to take action immediately.

3. Engaging Ad Copy

We rewrote the ad copy to better connect with the audience:

• Highlighted benefits like “Same-Day Service” and “Free Mobile Repair”

• Focused on the customer’s pain points — cracked glass, time, and safety

• Used trust-focused messaging to build confidence

Each ad was tested for click-through rate and lead conversion performance.

4. Device & Bid Optimization

After analyzing campaign data, we found that most conversions came from mobile users.
We optimized accordingly:

• Increased bids for mobile traffic to drive more calls

• Reduced spend on desktop and tablet users

• Adjusted ad schedules for peak call hours

This helped maximize ROI while keeping cost-per-lead low.

5. Continuous Monitoring & A/B Testing

We tracked campaign performance daily and made ongoing optimizations:

• Tested multiple ad variations and landing page headlines

• Refined bidding strategies based on conversion data

• Updated negative keywords weekly

• Monitored call tracking to measure true lead quality

Through consistent analysis, we achieved steady growth in both lead volume and conversion rate.

Key Takeaways

✅ Use local, high-intent keywords to target real buyers
✅ Make your landing page fast, mobile-friendly, and trustworthy
✅ Track everything — from calls to form submissions
✅ Focus on mobile optimization for faster conversions
✅ Regularly review and refine campaigns to maintain performance

For local service businesses like windshield repair, Google Ads success depends on precision — the right keywords, optimized landing pages, and continuous performance tracking.

At Ranklee, we help local businesses turn clicks into real customers with data-driven Google Ads strategies that deliver measurable results.