At Ranklee, we help local service-based businesses get more leads with our proven Google Ads strategies. One Orlando-based electrician came to us with a challenge:

 

They were getting calls, but most calls were junk. 

They were spending money, but the leads weren’t qualified. 

This is a very common issue for many service-based businesses running Google Ads without a focused strategy.

 

Our Google Ads Strategy for Electricians. How We Improved Their Ad Campaigns:

 

Landing Page Optimization:

A great ad needs a great landing page. We optimized their landing page for more trust and easy use. For example:

• Optimized for mobile devices. 
• Added clear and simple “CTA” buttons.
• Showcased real testimonials and Google business profile reviews.
• Highlighted trust badges such as Licensed & Insured, “X”+ Years of Experience.

 

Focused Local Targeting:

We noticed their ads were getting clicks from outside of their service area. So, we made sure ads only reached people in the targeted zip codes the business serves. 

Our approach included:

• Targeted only zip codes they actually serve.
• Excluded areas outside their range.
• Used location extensions + call tracking.

 

High-Intent Keyword Strategy:

Most of the campaigns fail because of weak keyword targeting. We focused on high-intent keywords instead of generic keywords. For Example:

• “Emergency electrician near me”.
• “24/7 electrician near me”.
• “Emergency electrician + Location”.
• “Licensed electrician Orlando”.
• “Same-day electrical repair service”.

 

Negative Keyword Strategy:

• Added negative keywords to block irrelevant clicks.
• Monitored search terms regularly.

 

Monitoring and Optimization:

At Ranklee, our work did not stop after the launch. It’s not just “set and forget” service. We continuously monitor every campaign to improve the results. We optimized the ad campaign based on performance.

 

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Pro Tips for Electricians:

– Always block irrelevant traffic with negative keywords.

– Focus your budget where your real customers are.

– Trust signals (reviews, licenses, years of experience) matter.

– A/B test regularly — even small changes make a difference.

– Track everything — don’t run ads blindly.

 

Want to get more leads?

Contact us today for expert Google Ads service.